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carolyn louth logo
MUD:
Manhattan Ultimate Disc


In addition to establishing this Ultimate Frisbee league's identity in 2008 and building its formative web site, I continue to consult on branding efforts and to design seasonal discs and apparel.

The MUD logo echoes the cityscape in which we live and play. Its letterforms are stacked one against the other and sport a variety of ornamentation—the arching alludes to a disc in flight.

You'll see that I like to create thematic series for the league and will often print discs in pairs so that players will have a choice of which disc they receive.

Scroll down to see my custom illustrated discs and team jerseys as well as the web site design that served the league for four years while accommodating its expansion from six to sixteen co-ed teams.
intro logo
greatest

summer blockbuster disc and latest addition to the "UltiSpeak" series


huck me flick me

dump me swing me

"Huck Me / Flick Me / Dump Me / Swing Me… I'm a Manhattan Ultimate Disc" — the "UltiSpeak" series

broke you skyed you

"Broke You / Skyed You… I'm a Manhattan Ultimate Disc" — the "UltiSpeak" series talks back

johnkim

by popular demand, with a pop art twist!

MUD discs: fields
MUD games are held at Riverside, East River and Inwood Park— hence, the "Fields" series

MUD discs: seasons
disc designs from my inaugural series "Seasons"






Muddy Jerseys
MUD jerseys, summer in the city


Muddy Jerseys
MUD jerseys, Manhattanhenge


Muddy Jerseys
MUD jerseys, literally muddy

Muddy Jerseys
MUD jerseys, pollen and python for spring


MUD jerseys1
MUD jerseys, architecturally inspired





MUD web site
<web site> design, 2008–2012


MUD jerseys4
Spring 2011 Jerseys
MUD jerseys2
MUD jerseys5

jersey boys and girls



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